Free pancake tuesday

Today is Ihop's pancake day. Dh and I went. They weren't free. We bought a coffee, and split an omelet for $12. Tip was $3, donation to the childrens hospital was $5. I'm all for donating, but it seems kind of misleading to call it 'free pancake day' when you are heavily encouraged to donate money for the 'free' pancakes. In fact they said you should keep in mind the price of pancakes when donating, basicly please donate the amount you would have spent on pancakes. I hope ihop is matching the donation, because i'm not very pleased with their marketing. Effective yes, but misleading.